Receiving applications from folks who don’t have a firm grasp of what we do is fine. But over the past two months, Demetri Ravanos and I have easily done 50-60 calls, and it’s been eye opening to see how many mistakes get made during the hiring process. We’re in a good place and trying to make our product better, so to do that, we need more help. I’ve even bought ads on Indeed, and been lucky enough to have a few industry folks share the posts on social. If you follow us on social media, have visited our website or receive our newsletters, you’ve likely seen us promoting openings with the brand. You can learn more about both jobs by clicking here. I’ll have a few other announcements to make later this month, but in the meantime, if you’re qualified to be an editor or social media manager, I’m still going through the process to add those two positions to our brand. He’s a good guy, talented writer, and fan of the industry, and I’m thrilled to share that he’s joining us as BSM’s new night time editor. Fortunately in going through it, I was able to get to know Arky Shea. Though there’s always work to be done and challenges to overcome, when you’re doing something you love and you’re motivated to wake up each day doing it, that to me is success.īut lately there’s one part of the job that I haven’t enjoyed – the hiring process. There are many areas we can be better in whether it’s social media, editing, SEO, sales, finding news, producing creative original content or adding more staff. I just know what’s worked for us, and it starts with vision, hard work, consistency, and a willingness to adapt quickly.

Having spent nearly seven years growing this brand, I don’t claim to have all the answers. The conversation covered a lot of ground on business topics including finding your niche, knowing your audience and serving them the right content in the right locations, the evolution of the BSM Summit, and why consulting is a big part of our mix but can’t be the only thing we do.

I recently appeared on a podcast, Monetize Media, to discuss the growth of Barrett Media.

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